 Prudential Lifestyles Real Estate, Brokerage |
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 The real estate commission earned by a REALTOR® on the sale of your property can amount to a lot of money. And we know that you'll agree it's tempting to try to save that commission by selling your property yourself. So, if you do decide to market your own property, we invite you to consider the following steps that you must take in order to save the real estate commission. STEP ONE Conduct your own mini walk-through inspection. Make notes of all items that need repair or improvement. Your check list might include:
Make all necessary repairs and improvements before you begin to advertise your property. STEP THREE Carefully research information regarding the prices and terms of sales in today's real estate market. Investigate recent sale prices for property similar to yours in your immediate area. Then establish a realistic price for your property based on that information. STEP FOUR Meet with local lenders and determine financing alternatives for your prospective buyers. STEP FIVE Determine which newspapers and homes magazines, etc., will best advertise your property. Call them for rates and deadlines. STEP SIX Establish an advertising budget. STEP SEVEN Prepare a professional, attention getting advertisement that will attract the right buyers to your property. Place your ad in the newspaper(s). STEP EIGHT Prepare a plan to reach those out-of-town buyers who account for a major portion of today's home purchasers. STEP NINE Purchase an eye-catching and weatherproof yard sign; install it in the front of your property. STEP TEN Purchase special "open house" signs and install them in paths that lead from main roads or thoroughfares, through the neighbourhood, and to the property. Put these signs out each time you hold an open house (and be sure to take them down after each open house.) STEP ELEVEN Prepare a "feature/benefit" fact sheet outlining specific features of your home and the corresponding benefits to prospective purchasers. STEP TWELVE Schedule and conduct open house "weekdays" as well as open house weekends. Make your property more inviting by placing freshly cut flowers in several rooms. You might burn scented candles in the living room, kitchen and baths. The aroma of freshly baked bread or cookies also adds to the ambiance of your property. STEP THIRTEEN Be available at all times so that you can walk through the property with prospective buyers to answer their questions and offer information about local schools, parks, transportation, shopping, churches, etc. STEP FOURTEEN Learn how to separate the "lookers" from qualified buyers. Ask for names and phone numbers and be sure to follow up with telephone calls. STEP FIFTEEN Be prepared to negotiate with the buyer(s) as though you are an impartial third party. Remain calm and refrain from any emotional outburst that might spoil a sale. STEP SIXTEEN Obtain all forms necessary for the legal sale of real property such as:
Determine the type(s) of financing that you are willing to consider such as:
Negotiate with the buyer(s) all final terms of the sale including price, financing, inspections, date of closing, date of possession and other pertinent considerations STEP NINETEEN Plan a final walk through with the buyer(s) before the closing process is complete in order to resolve any dispute. Have a witness present. STEP TWENTY While you are marketing your current property, locate and negotiate to purchase your next home. Attempt to schedule both transactions so that they close simultaneously. In this way, you and the buyer are able to move at the same time. Many people are very comfortable in the role of "For Sale By Owner." You may find that you are one of those people. Whether you chose to take on the task of selling your property alone, or prefer to work with a real estate professional, we will he happy to help you get started by providing you with a complimentary HOME MARKET EVALUATION. Please contact us today to put the power of Prudential to work for you.
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© 1998-2004, An independently owned and operated broker member of Prudential Real Estate Affiliates, Inc. A Prudential Financial company, owner of the trademarks. Used under license. Prudential Financial, Inc. of the United States is not affiliated with Prudential plc which is headquartered in the United Kingdom. |
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